Do you know of one single marketing mega-star that doesn’t encourage you to be list building? Of course not! List building is vital to your success online and everyone worth their salt in the industry knows it very well. But with everyone trying to collect names and email addresses, the competition is getting tighter all the time. So, if you aren’t a big marketing “guru” as people label successful marketers, what are your chances of list building success?


Not horrible, but it won’t happen as quickly as you might like it to, unless you grab the public’s interest.



The best way to do that right now is by making videos. You’re probably thinking, No! I look like Godzilla. I’ll

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scare people away. Well, first off, I’m sure that’s not true. And secondly, have you seen some of the people in videos? Come on… They’re average people just like you. If it’s the software you’re afraid of, get unafraid. You’re tossing out unnecessary blocks in your road.


Because you’re reading this, I’ll assume that you know how Google just bought You Tube for $1.65 billion. How hot is that? Google knows that video can have a huge impact online, and if you use your videos to be list building, you’ll be amazed at its power. Having your smiling face in your video will increase trust, and improve your list building numbers. Don’t be shy! But if you are, there is

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another way to make a video without ever being on camera.


But to start with the basics, you can use webcams, which are very inexpensive. Some of them even come with software to help you make movies. Or, pick up software like CamStudio, which is an inexpensive program, or if you really want to go big, use Camtasia to make your videos. It just depends on how much you want to spend. Once you have the hardware and software installed, then hit the record button. You’re ready to rock.


After the video is finished, you’ll probably need to do a bit of editing. This isn’t an issue if you have a PC because Widows comes with Windows Movie Maker,

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which works pretty well when you’re only making short videos. Practice with it a little, and you’ll see how easy it is to operate.


Once you have the edited version and it’s just the way you want it to be, upload it to Google Video and You Tube at least. Those are the primary video sites, but you’ll also find places like Flurl, DailyMotion, and Blip.tv out there. The only consideration is time. How much of it do you want to take uploading videos? Each one can take a while. Just remember to be a little patient because the more places that have your short movie, the better your list building chances will be.


Why? As with any Web

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2.0 site, you’ll be “tagging” your video. These are really only keywords with a fancy name. So, if your niche is golf and your video is about golfing, you’ll add words like golf clubs, golf greens, putting, or whatever your video is about. These tell people how to find you. Plus, if you add the URL of your list building page to your video, your list building will improve even more, and this is easy when you use captioning or if necessary, just hold a sign with your URL on it while you’re recording.


Yet, you really don’t have to show your face at all. You can use photos as a background to your audio. It can be one static

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photo or a series of them, a slideshow. Those work, too.


You don’t need to record the audio specially for the video, either. If you do teleseminars, you can get a snippet of one of those as audio for your video. Just keep it to around three minutes. Otherwise, you’ll probably lose some people. Attention spans online just aren’t that long.


There you are. Get out there and make a video so [http://www.myfirstlist.com/ ] your list building efforts skyrocket. Make sure you track your clicks, and you’ll be amazed at how your list grows. If you can make a funny video, your list building efforts will probably even triple. The key is in trying new things and not being

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afraid of the technology. If you don’t get involved with the new things as they come along, guess where you’ll be left? Shall we say, “Behind,”?


Tellman Knudson, CEO of [http://www.overcomeeverything.com/] OvercomeEverything, Inc., is a master list builder and well-known for his first project, List Crusade. Tellman teaches you his system for [http://listtechniques.com] explosive list building at MyFirstList.com.